Google Updates AdSense Program Policies and Webmaster Guidelines

Google updated the program policies for AdSense, with two noticeable changes:

AdSense publishers must now comply with the spirit of the AdWords high page quality guidelines. Google doesn’t want AdSense ads placed on low quality pages, because that hurts the return on investment (ROI) for the advertiser, which makes them less likely to buy ads next time. That means distinguishing advertising from content, not tricking users into clicking ads, having actual and unique content, clearly defined website purposes, not collecting and abusing user information, and making your site easy to navigate.
Publishers may now place three link ad units on a page, up from just one.

Google also updated the Webmaster Guidelines, making them clearer with links to examples of dishonest pages. Here’s that section:
Quality guidelines – specific guidelines

Avoid hidden text or hidden links.
Don’t use cloaking or sneaky redirects.
Don’t send automated queries to Google.
Don’t load pages with irrelevant keywords.
Don’t create […]

Original post by Nathan Weinberg