Google Reaching Out To Presidential Campaigns

Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:

Which types of videos resonate on YouTube
How to improve search engine rankings
Use Google AdWords to reach an already interested audience
Google Alerts to stay on top of news for your candidate or topic
Google Analytics to provide data on visitor behavior
Get campaign materials on YouTube’s YouChoose chanel
Read John Battelle’s The Search as a guide
Integrate keywords into your website

A recap of the seminar is at the conference blog.
Naturally, Google is hoping to gain some of those campaign advertising dollars. Online advertising in the last presidential election was practically meaningless, just $12 million out of $4 billion spent in 2004, but with that […]

Original post by Nathan Weinberg