What is your process?

When you are about to make a new campaign, what process do you go through in building it?
Me:
Think of 5 keywords, run them through the keyword tools
Pick 20 of those, google them and find my comp.
Write 5 Creatives, focusing on 5 main keywords I am going to use
Thats it for me, what do you do?

Original post by bjgolf