Google Changes Redirects, Adds Nofollow To Blogger

Lots of websites use Google’s redirect service as a way of linking without passing PageRank. The way the redirect works, is that it is something Google set up for its own use but never stopped others from using, a webpage that passes you onto another specified webpage. I use it here on the comments. For example, if I link to Philipp, I’ll normally link right to him:
I love Google Blogoscoped

But, if I was mad at Philipp, I could link like this:
Philipp is a tool!

Because the link goes to Google, then on to the website, the link juice counts for Google, not the site I am linking to, giving him no benefit. I use it here for the comments, so if you spam my comments, you gain nothing for your link. The change is that, […]

Original post by Nathan Weinberg