Issues with Online Research Panels

Posted on October 11, 2009
Filed Under Array

Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (FastCompany)The use of online research panels has for some time received bad reviews from serious marketing researchers who have questioned the validity and reliability of this form of research. Their key complaint has to do with who participates in these panels and what their real motivation is to be part of a panel. This is particularly a problem when online participants are rewarded for Read More…

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