Learning from Political Social Media

Posted on February 29, 2008 
Filed Under Uncategorized

 The race to the White House is on — and also online!
Presidential candidates are turning to social media because that’s where many potential voters are. For publishers, these social media users are your potential site visitors, so it’s good to know how the candidates are reaching them.
Augmenting their traditional media efforts, candidates for the 2008 Presidential election are also using various forms of social media, from blogs, message boards, podcasts, user-generated videos, photo-sharing sites and more. Barack Obama, John McCain and Hillary Clinton each have YouTube, Facebook and MySpace pages, which are updated frequently. This doesn’t count the scores of Facebook groups and MySpace pages maintained by their supporters.
Senator John McCain’s Facebook page is a good example of connecting and interacting with online users. The McCain campaign makes good use of online video and posts frequent updates on that site. The “Wall” section of Facebook allows folks to post their […]

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